Here’s the painful truth about online marketing :
Whether you’re trying to get new leads or convert existing ones into loyal customers, you’re going to need landing pages. Lots of ’em.
That might sound obvious to some but, but 44% of B2B clicks are still being directed to a homepage.
That’s pretty bad.
And we’re only talking about the usage of landing pages here. A little more than half of the businesses (52%) that use landing pages are actively trying to improve conversions.
That’s even worse.
That’s why I created this little thingamajig. With this guide you’ll have everything you need to start optimizing your landing pages.
Landing Page Optimization (LPO): the Complete Guide
Here’s how it works. This guide is divided into 9 chapters. Each chapter contains several links to hand-picked resources from all over the web. You can skip to any chapter you want by clicking the links below.
If you want to download this guide as a PDF, you can do so by clicking here.
Chapter 1: Landing Page Fundamentals
Chapter 2: How to Find out Exactly What Your Customers Think of You
Chapter 3: Writing Copy That Converts Really Well
Chapter 4: How to Design a High Converting Landing Page
Chapter 5: Getting Your Landing Page in Front of The Right People
Chapter 6: Increasing Your Conversion With A/B Testing
Chapter 7: Good Optimization Case Studies to Learn From
Chapter 8: Additional Resources That Help you Kick Butt
Chapter 9: Tools That Will Make Your Life Easier
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Chapter 1: Landing Page Fundamentals
If you’re new to landing pages, or you’re looking to brush up on the basics, these resources are for you. You’ll learn what a landing page is, when to use them, and what goes into a great one.
- Why You Need to Create More Landing Pages
- Beginners Guide to landing pages
- Landing Pages 101
- When Should I Use a Landing Page?
- How to Create a Landing Page That Brings in a Steady Stream of Customers
Chapter 2: How to Find out Exactly What Your Customers Think of You
Creating a good looking landing page is one thing. Creating a high converting one is another. In order for it to do well, you’ll need to get inside the minds of your customers and really figure out what their needs are. Once you know what drives them (or holds them back) , coming up with an a/b testing hypothesis becomes a lot simpler.
- The 5 Best Ways to Get Feedback From Your Customers
- Everything You Need to Know About Designing Valuable Customer Surveys
- 5 Ways to Get the Survey Data You Want
- How to Gather Customer Insights to Increase Landing Page Conversions
- 10 Essential Tactics for Creating Valuable Customer Surveys
- “Golden questions” that reveal exactly why your visitors aren’t converting (slides and video)
- 5 Common Survey Question Mistakes That’ll Ruin Your Data
- Explained and Demonstrated: How to Find Your Messages in Reviews on Amazon and TripAdvisor
Chapter 3: Writing Copy That Converts Really Well
Now that you know what drives people, it’s time to create copy that connects with them on a deep level. It isn’t rocket science and, contrary to what some copywriters might make you believe, it’s no mind control either. All good copy does is explain your message in a way your (ideal) customer understands best.
- The Definitive Guide to Copywriting
- Should You Write Short Copy or Long Copy?
- Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated
- How to Reduce Friction in Your Landing Page Copy Using the Fogg Model
- The 7-Point Checklist for Powerful Landing Page Copy
- Pricing Experiments You Might Not Know, But Can Learn From
- Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action
- 6 Ways Social Proof Can Increase Conversions On Your Site
- The Simple “Work Backward” Trick for Writing Landing Pages
Chapter 4: How to Design a High Converting Landing Page
Good copy is important, but it’s also important that your landing page is user friendly and doesn’t scare people away graphics-wise.
- A Beginner’s Guide to Wireframing
- How to Speed up Your Website
- How to Become a Conversion-Centered Designer
- Tips for Designing Niche Landing Pages
- Fundamentals of Effective Landing Page Design
- Good UI
Chapter 5: Getting Your Landing Page in Front of The Right People
Now that you have a good landing page an some ideas on how to improve it, it’s time to get it in front of people. That doesn’t mean just ny people, though. A good chunk of your landing page’s success relies on getting it in front of the right people. These strategies will help you out.
- The Definitive Guide to Guest Blogging
- What I Learned Spending 2 million on Facebook Ads
- The Advanced Guide to Content Marketing
- 168 Case Studies on Generating Traffic
- How to Create a Profitable Google AdWords Campaign (from Scratch)
- Ultimate Guide to AdWords Remarketing
- Case Study: How I Increased Traffic 272% In 30 Days (Without Spending A Penny)
Chapter 6: Increasing Your Conversions With A/B Testing
Most people skip all the previous parts and jump right into a/b testing random stuff. But not you, dammit. You’re one of the smart ones. You’ve researched your customer thoroughly so you can come up with different tests with ease.
- The Complete Guide to A/B Testing
- How to Build a Strong a/b Testing Plan That Gets Results
- 71 Things to A/B test
- A/B Testing: Example of a good hypothesis
- How to Come up With A/B Testing Ideas Using Quantative Data
- 3 Frameworks To Help Prioritize & Conduct Your Conversion Testing
- A/B Significance Test
- 7 A/B Testing Blunders That Even Experts Make
- How To Generate Better A/B Test Ideas
- How to Run A/B Tests That Give Your Business Big Wins
Chapter 7: Optimization Case Studies you Can Learn From
I don’t know about you, but I learn a ton from looking at things other people have tried. It gives you a lot of inspiration to try out new things yourself. Here’s a list of landing page optimization examples and case studies you can learn from.
- Highrise Landing Page Case Study
- How we Made 1 Million for Moz – With One Landing Page and a Few Emails
- B2B Landing Page Optimization Lifts Lead Generation by 32.5% – within Strict Branding Guidelines
- Does your landing page collect emails? A shorter page may increase signups by 13%
- Using Video to Lift Landing Page Conversion Rate by 100%
- 99.4% Lift in Conversions by Tweaking 4 Basic Elements on a B2C Landing Page
- How to increase sales by 62%? Try removing some content from your landing page
Chapter 8: Additional Resources That Will Help you Kick Butt
However cool landing page might be, they’re only part of your funnel. Next you’ll need to nurture our leads and convert them into loyal customers. These resources will help you out.
- Drip Marketing: 17 Ways You Can Improve Your Drip Campaigns
- How to Build a Conversion Funnel that will Triple Your Profits
- The Definitive Guide to Marketing Automation
- 12 Best Sales Funnel Examples to Help Your Website Convert More Customers
- The 5-Step System For A Perfect Autoresponder
Chapter 9: Tools That Will Make Your Life Easier
Landing page optimization requires you to do a lot of different things. Luckily, there’s a bunch of software out there that will help you make the whole process easier.
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