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Landing Page Optimization: the Complete Guide

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Landing Page Optimization: the Complete Guide

Here’s the painful truth about online marketing :

Whether you’re trying to get new leads or convert existing ones into loyal customers, you’re going to need landing pages. Lots of ’em.

That might sound obvious to some but, but 44% of B2B clicks are still being directed to a homepage.

That’s pretty bad.

And we’re only talking about the usage of landing pages here. A little more than half of the businesses (52%) that use landing pages are actively trying to improve conversions.

That’s even worse.

That’s why I created this little thingamajig. With this guide you’ll have everything you need to start optimizing your landing pages.

Landing Page Optimization (LPO): the Complete Guide

Here’s how it works. This guide is divided into 9 chapters. Each chapter contains several links to hand-picked resources from all over the web. You can skip to any chapter you want by clicking the links below.

If you want to download this guide as a PDF, you can do so by clicking here.

Chapter 1: Landing Page Fundamentals

Chapter 2: How to Find out Exactly What Your Customers Think of You

Chapter 3: Writing Copy That Converts Really Well

Chapter 4: How to Design a High Converting Landing Page

Chapter 5: Getting Your Landing Page in Front of The Right People

Chapter 6: Increasing Your Conversion With A/B Testing

Chapter 7: Good Optimization Case Studies to Learn From

Chapter 8: Additional Resources That Help you Kick Butt

Chapter 9: Tools That Will Make Your Life Easier

If you like this landing page resources, please remember to share it with your friends by Tweeting it.

 

Landing Page Fundamentals

Chapter 1: Landing Page Fundamentals

If you’re new to landing pages, or you’re looking to brush up on the basics, these resources are for you. You’ll learn what a landing page is, when to use them, and what goes into a great one.

 

Customer Feedback

Chapter 2: How to Find out Exactly What Your Customers Think of You

Creating a good looking landing page is one thing. Creating a high converting one is another. In order for it to do well, you’ll need to get inside the minds of your customers and really figure out what their needs are. Once you know what drives them (or holds them back) , coming up with an a/b testing hypothesis becomes a lot simpler.

 

High Converting Copy

Chapter 3: Writing Copy That Converts Really Well

Now that you know what drives people, it’s time to create copy that connects with them on a deep level.  It isn’t rocket science and, contrary to what some copywriters might make you believe, it’s no mind control either.  All good copy does is explain your message in a way your (ideal) customer understands best.

 

Landing Page Design

Chapter 4: How to Design a High Converting Landing Page

Good copy is important, but it’s also important that your landing page is user friendly and doesn’t scare people away graphics-wise.

 

Getting Traffic

Chapter 5: Getting Your Landing Page in Front of The Right People

Now that you have a good landing page an some ideas on how to improve it, it’s time to get it in front of people. That doesn’t mean just ny people, though. A good chunk of your landing page’s success relies on getting it in front of the right people. These strategies will help you out.

 

A/B Testing

Chapter 6: Increasing Your Conversions With A/B Testing

Most people skip all the previous parts and jump right into a/b testing random stuff.  But not you, dammit. You’re one of the smart ones. You’ve researched your customer thoroughly so you can come up with different tests with ease.

 

Optimization Case Studies

Chapter 7: Optimization Case Studies you Can Learn From

I don’t know about you, but I learn a ton from looking at things other people have tried. It gives you a lot of inspiration to try out new things yourself. Here’s a list of landing page optimization examples and case studies you can learn from.

 

Additional Resources

Chapter 8: Additional Resources That Will Help you Kick Butt

However cool landing page might be, they’re only part of your funnel. Next you’ll need to nurture our leads and convert them into loyal customers. These resources will help you out.

 

Optimization Toolbox

Chapter 9: Tools That Will Make Your Life Easier

Landing page optimization requires you to do a lot of different things. Luckily, there’s a bunch of software out there that will help you make the whole process easier.

Landing Page Tools

User Feedback

 

Download the free PDF version of this post for easy reference

Landing Page Optimization PDF Download

  Download the PDF »

The post Landing Page Optimization: the Complete Guide appeared first on ConversionBase.


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